When We Love [endma naheb] (Nadia Lutfi) - (1967) Egyptian film poster
This is a 27" x 39" Egyptian poster designed by Mohammed Abdel Aziz and Hassan Mazhar Gasour to promote the 1967 Fatin Abdel Wahab film When We Love [endma naheb] starring Nadia Lutfi and Rushdy Abaza based on a story by Mohamed El-Tabei with screenplay and dialogue by Hussein El-Mohandess and cinematography by Wadid Serri. Plot summary: Ahmed [Rushdy Abaza] is a swimming champion who has the attention of most of the beautiful women around him, but his choice among them is Madiha [Nadia Lutfi], whom he plans to marry. Ahmed has a heart attack and his physician advises him marrigae will be difficult and that he should avoid swimming. Ahmed tries to keep his love away to avoid marrying her, but he cannot stand to see her in pain, so he hides the truth from her; he pretends to be in a relationship with another woman named Layla [Soheir El-Bably] to discourage Madiha, but Layla takes the relationship seriously and Madiha is not deterrred. When he goes back to swimming he forgets about what the doctor said and prepares for a championship race. At this point he tells Madiha the truth about his illness. This shocks her and she tries to keep him from doing the race. He insists and ends up winning. However his weak heart stops as he is receiving his prize and he dies with his trophy in his arms, leaving Madiha and Layla shocked and brokenhearted.
Cast and Crew: Fatin Abdel Wahab, Soheir El-Bably, Nadia Lutfi, Rushdy Abaza, Mahmoud El-Meliguy, Ahmed Khalek Saleh, Youssef Fakhr Eddine, Wadid Serri, Mohamed El-Tabei, Hussein El-Mohandess, Ahmed Khamees, Abdel Baqi Hassanein, Youssef Fakhr Eddine, Zeinat Alawy, Kawsar Shafiq, Hoda Hedaya, Ragaa Sadeq